The Bronx Deli and Bakery

3.1 Industry Analysis

The trucking industry in the United States plays a significant role in land freight distribution. In 2021 alone, the trucking industry was responsible for over $875.5 billion in revenue. Over the years, this industry has employed more than 3.5 million truck drivers.

Additionally, the demand for more experienced truck drivers has grown significantly, with the industry recording over 1,102,799 for-hire trucking carriers nationwide. The implication is that new companies still have a place in the industry.

In recent years, there has been an increase in the popularity of local or shorter hauls when compared to long-distance ones. With such a need, the demand for companies targeting short-distance hauls is high.

The industry faces several challenges, including increased online monitoring and booking technology and high fuel costs. Thus, new entrants can focus on adopting the latest technology from the start, offer better incentives to their drivers, and use cost-effective solutions to minimize the impact of rising fuel costs.

3.2 Consumer Analysis

Target Market

On the Move Trucking targets people and corporates in San Francisco, California, and the neighboring areas needing trucking services. The primary target market comprises individuals and businesses with small-size hauls and local distribution needs.

The table below offers a detailed snapshot of On the Move Trucking’s demographic target market profile.

Table 1: Target market Demographic profile

	No. of Businesses
All sectors total	205,592
Fishing, forestry, agriculture, and hunting	27
Utilities	73
Construction	15,098
Manufacturing	5,040
Wholesale trade	15,005
Retail trade	30,582
Transportation and warehousing	5,462
Information	5,041
Finance and insurance	6,659
Real estate, rental, and leasing	19,308
Technical, scientific, and professional services	27,555
Management of companies and enterprises	1,044
Waste management and remediation services	8,083
Educational services	3,698
Social assistance and health care	20,461
Recreation, entertainment, arts	6,197
Food services and accommodation	22,132
Other services	15,592
Unclassified industries	232

Market Needs

The trucking industry in the USA is responsible for transporting 70% of the country’s freight. Around 80% of communities in the country depend on trucks to transport raw materials, food, medicine, and other necessities.

There is a significant demand for truck drivers in the country, with over 51,000 more drivers needed to cover the demand and supply gap for experienced drivers.

On the Move Trucking will exploit this opportunity and capitalize on the demand for more committed drivers, especially for short-distance hauls.

Customer Segmentation

On the Move Trucking targets three groups of customers, including the following:

Small and medium-sized business owners
Small manufacturing companies
Individuals and companies in need of small or local freight transportation services

Sample Trucking Business Plan

The Bronx Deli and Bakery

Company

Legal

Services